Live + Work in Maine

Public Relations

Description

NEMA has been working with Live + Work in Maine since its inception to build awareness for the initiative and to grow the brand. One of the goals of our PR efforts was to position Live + Work in Maine as the experts and primary resource for media when doing stories on topics related to workforce attraction. We have successfully achieved that goal, garnering local, regional and national media that led to impressions and web traffic.

The Boomerang Campaign, a Thanksgiving/holiday campaign to increase awareness that Maine can be a career destination, garnered more than 5 million in online readership and more than a thousand social media shares.

Click below to see a sample of the earned media garnered through our PR efforts on the Boomerang campaign in CoverageBook.

Whole Oceans

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