About us.
We believe the media world has changed, and the way brands relate to the public needs to change in response. Synergy creates strength.
Good public relations is not based on hype. With the best brands and the best stories, it's authentic and rich content.
What's right for one client isn't right for another. We carefully spin your web, crafting touch points on a bespoke basis.
We tell the public what they need to know, when they need to know it, in a way that captures their attention.

Angie Helton.
Angie Helton founded Northeast Media Associates, a multimedia public relations firm, in 2006. Her experience as a journalist informs her work as a public relations adviser. She worked for more than a decade as a television news producer of investigative segments in major Northeast markets, winning two regional Emmy Awards among six nominations. Before founding NEMA, Angie was chief operating officer at 480 Digital, a video and film production company based in Portland, Maine, where she earned a national Telly Award. A South Portland resident, she serves on the boards of the South Portland/Cape Elizabeth Chamber of Commerce and Visit Portland.
The people behind the signal.
01Jason Nelson
Video Production
Jason Nelson is a two-time Emmy-winning videographer and a recipient of the Edward R. Murrow Award. Since founding Black Fly Media in 2008 he has shot in more than 200 cities, from small-town USA to London, Barcelona and Seoul. He was on the field when the Boston Red Sox won their first World Series in 86 years, and he traveled to China with a team of Maine pediatric heart surgeons on a life-saving mission. The National Press Photographers Association named him Regional Photographer of the Year in 2004 and 2005.
02Kristel Hayes
Brand & Content Strategy
Two decades inside Maine's outdoor, startup, small business, and nonprofit communities shaped how Kristel Hayes thinks about brands. Her current focus is building brands that stay credible in the age of AI. As machine-made sameness floods every channel, she helps clients sound unmistakably like themselves. She also runs her own boutique brand and content strategy studio based in Portland, Maine. Community work runs alongside the client work there: Maine Outdoor Collective now, How We Do Portland and Great Maine Outdoor Weekend before it.
03Le Anna Grosso
Graphic Design
Le Anna Grosso is a Maine-based graphic designer and creative director. Her 20+ year career spans marketing design, layout, and branding for international and local businesses including Down East Magazine, One Longfellow Square, Sheraton, and United Way.



