How we work.
Three operating principles keep every engagement precise, accountable, and measurable.
Team
The NEMA team is made up of professionals with more than 80 years of combined experience and expertise in public relations and specialty areas like social media, video production and graphic design. Our clients are all part of the NEMA family. We believe in developing tight partnerships.
Tactics
We believe in constant communication, including a weekly status meeting on all PR activities with clear action steps to reach our desired outcomes. Traditional PR tactics such as press releases and press conferences still matter, and they require creativity in approach and distribution. Our first step with a new client is to play the role of a journalist, lodging a multitude of targeted and challenging questions to learn all we can about your business and current approach to public relations.
Tools
Knowing how to efficiently measure the impact of our PR efforts is key to staying on target toward your goals. We use an array of management, monitoring and measurement tools to stay laser-focused: Cision for media contacts and monitoring, TVeyes for TV coverage, Coverage Book for earned media metrics, The Amazing Marvin for project management, and Hootsuite for social media publishing and analytics.
What we do.
Public Relations
We tell the public what they need to know, when they need to know it, in a way that captures their attention. Earned media, narrative architecture, crisis navigation.
Social Media
Always-on frequency management across platforms. Content engineered to compound attention into community and conversion.
Video Production
Story-first moving image. From documentary-grade brand films to high-velocity social cuts — produced, directed, and delivered.
Graphic Design
Visual identity as a precision instrument. Logos, systems, and campaign collateral built to carry a brand across every surface.
Web Design
Sites engineered as conversion instruments — fast, accessible, and built to turn curiosity into contact.
Project Management
Constant communication with clear action steps. Every initiative tracked, measured, and steered toward its outcome.