Drive Fore Kids
NEMA has led public relations for Drive Fore Kids since its inception, helping establish the celebrity golf tournament as one of Northern New England's premier sporting and charitable events.
Launch a new celebrity golf tournament in a competitive event market, attract significant media attention and ensure that the event's charitable mission remained central to the story.
NEMA created and executed a comprehensive media relations strategy built around the tournament's celebrity field, high-caliber golf and community impact. We organized press conferences, coordinated media access and managed celebrity interviews from scheduling through on-site execution. Our outreach also highlighted the work of the event's beneficiaries, the MaineHealth Barbara Bush Children's Hospital and the Dempsey Center.
Drive Fore Kids has generated extensive media coverage since its launch, building strong awareness for the tournament and its charitable mission. Strategic press opportunities and coordinated celebrity interviews have kept the event highly visible while delivering meaningful exposure for both beneficiary organizations.
