Back to work
Institute for Family-Owned Business
Public RelationsEventsSocial Media
NEMA has promoted IFOB's annual Maine Family Business Awards since 2015, growing attendance and nominations year over year.
Challenge
Keep a long-running annual awards event growing in its third decade.
Approach
Press releases, earned media placements, and social media in the lead-up to each gala.
Results
The 20th annual awards in 2019 sold out with a record 500 attendees, drew 157 nominations leading to seven winners, and earned an Excellent rating from more than three-quarters of surveyed guests.