Back to work
Live + Work in Maine
Public Relations
NEMA has worked with Live + Work in Maine since its inception to build awareness for the initiative and grow the brand.
Challenge
Position Live + Work in Maine as the experts and primary media resource on workforce attraction.
Approach
Sustained earned media outreach, local, regional, and national, anchored by seasonal campaigns.
Results
The Boomerang Campaign, a Thanksgiving and holiday push to frame Maine as a career destination, garnered more than 5 million in online readership and more than a thousand social media shares as of 2020.