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Ramblers Way
Public RelationsEventsSocial Media
Two years of PR and marketing for the sustainable American-made clothing line founded by Tom Chappell of Tom's of Maine.
Challenge
Earn national attention for a values-driven apparel brand in a crowded market.
Approach
Media outreach, grand-opening store events in Portsmouth and Hanover, New Hampshire, and an influencer and blogger program.
Results
Placements included a feature in Inc. magazine in April 2017 and the Huffington Post Father's Day Gift Guide, alongside growing social media presence.