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Shamrock Sports & Entertainment
Public RelationsEvents
Event promotion across Shamrock's Maine portfolio, including the inaugural Carnaval ME winter festival.
Challenge
Drive attendance and economic impact during Maine's slowest season for hotels and restaurants.
Approach
A strategic and aggressive PR campaign earning media exposure in Maine and Boston. The engagement also covers the Live + Work in Maine Open, a Korn Ferry Tour tournament at Falmouth Country Club.
Results
An estimated audience of more than 10,000, many from out of state, enjoyed the inaugural Carnaval ME in winter 2020, from the Maine Bicentennial Snow Ball under a 350-person inflatable igloo to Bites & Brews, the Maine Beer Box, and a visit from Bonhomme of Carnaval de Quebec.