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TD Beach to Beacon 10K
Public RelationsSocial MediaEvents
NEMA won this iconic Maine road race's PR and social media account through a competitive RFP, then signed a long-term contract after the first year's results.
Challenge
Grow exposure for one of America's premier road races beyond its loyal local following.
Approach
Earned media outreach paired with unique video content and consistent posting across all social channels.
Results
In the first year of the engagement, coverage ran locally and nationally, including U.S. News & World Report and Runner's World, reaching more than 46 million in online readership as of 2020. Social followers grew 31 percent with more than 100K engagements.