Waterstone Properties & Rock Row
NEMA has handled PR for Waterstone Properties and its Rock Row development since August 2022, from the groundbreaking press conference through milestone coverage, beer garden events, and crisis communications.
Launch a development of this scale in front of the local press, with the Waterstone and Rock Row teams and every project stakeholder involved in the event itself, then hold the public messaging steady as the project moved through its milestones.
NEMA managed the groundbreaking end to end: the on-site press conference set-up, the media list, and the stakeholder coordination on the day. The work since has been sustained story pitching around project milestones and events at Quarryside, the development's beer garden, plus crisis communications and message control when the project has needed it.
Every local outlet covered the groundbreaking. NEMA's 2023 Coverage Book for Rock Row and Waterstone Properties logged more than 30 earned media pieces reaching an audience of more than 64 million.