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Windjammer Days
Case study

Windjammer Days

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Public RelationsEvents

For more than a decade, NEMA has helped build awareness of Boothbay Harbor's signature maritime celebration through strategic public relations, media partnerships and ongoing counsel.

Challenge

Expand recognition of a long-standing community festival beyond the Boothbay region while honoring its maritime heritage and giving its many events, partners and participants a place in the spotlight.

Approach

NEMA developed and executed sustained media outreach tailored to the festival's distinctive stories, from the arrival of the historic schooner fleet to its parades, fireworks and community traditions. We managed all media sponsorships, cultivated relationships with local, regional and national outlets, and advised organizers on programming and promotional opportunities designed to generate greater exposure.

Results

Windjammer Days has earned extensive local and regional coverage as well as major national media attention. More than a decade of consistent promotion has broadened awareness of the festival, elevated its signature events and reinforced Boothbay Harbor's reputation as a premier Maine destination.

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